GRFC Extends Partnership with New Holland Brewing Company

Grand Rapids, MI Grand Rapids Football Club (GRFC) and New Holland Brewing extend their partnership for the 2018 season.

“We are very excited to have New Holland back on board for 2018. As a longtime sponsor of the club, this is a great relationship that we look forward to continuing to grow as the club reaches new heights,” said GRFC President, Matt Roberts.

New Holland Brewing’s American Session Beer, Xtra Time, is the official beer of the club, and their iconic windmill logo will appear on the back of both the men’s and women’s team jerseys. In addition, the GRFC Uniform Unveiling will take place at New Holland Brewing’s Grand Rapids location, The Knickerbocker, for the first time on Saturday, March 10 at 6pm. Fans are invited to join players, coaches and staff as the club kicks off its fourth campaign overall, third as a member of the NPSL and second as a member of UWS. During this event, the first round of Xtra Time is on the club and there will be special giveaways for all in attendance, including an exclusive gift for 2018 season ticket holders.

“GRFC has truly become the soccer team of the city, and we could not be more proud and honored to support them in their 4th season,” commented Brett VanderKamp, President of New Holland Brewing. “We can’t wait to raise a pint of Xtra Time to the Boys in Blue!”

New Holland Brewing’s deep roots in the craft industry go back to 1997. They believe the art of craft lives in fostering rich experiences for their customers, through creating authentic beer, spirits and food while providing great service. Recognized for their creativity and artistry, New Holland’s mission to improve the lives of craft consumers everywhere is seen in their diverse, balanced collection of beer and spirits and their two West Michigan brewpubs.

The Boys in Blue will begin the home portion of their 2018 NPSL schedule on Sunday, May 27 against the Milwaukee Torrent at 6 p.m. at Houseman Field. Additional home dates confirmed by the NPSL include June 3, June 8, June 15, June 22 and June 29.

Fans can secure their full-season ticket packages by clicking here or visit for more information.

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