New Holland Returns as Corporate Partner in 2017

GRFC Partners With New Holland

Grand Rapids Football Club is proud to announce that New Holland Brewing Co. will return as a corporate partner for the 2017 National Premier Soccer League season. As a part of this sponsorship, the New Holland logo will be placed on the back of our jerseys above the numbers.

In addition, Extra Time, the beer brewed in collaboration with GRFC, will make it’s return in April and will be available at bars and restaurants around West Michigan including pre-match parties at Bob’s Bar.

“We’ve enjoyed having a close relationship with our hometown club,” said Joel Petersen, VP of Beer Marketing for New Holland Brewing, “and we’re excited for the opportunity to extend our partnership. We are excited to brew a new batch of Extra Time beer for all GRFC and New Holland fans to enjoy, and look forward to a successful season.”

About New Holland Brewing:
New Holland Brewing’s deep roots in the craft industry go back to 1997. They believe the art of craft lives in fostering rich experiences for their customers, through creating authentic beer, spirits and food while providing great service. Recognized for their creativity and artistry, New Holland’s mission to improve the lives of craft consumers everywhere is seen in their diverse, balanced collection of beer and spirits and their two West Michigan brewpubs.

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